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About Us

About Us

Open daily from 12pm-7pm.

The Eye, LLC is the metaphysical store in the Lyn Lake area of South Minneapolis. Both online and off, we provide books, music, tools and services to support creativity, spiritual awakening (or deepening) and centered living. Although we specialize in the tools and supplies for Earth-based and Mystery Paths such as Wicca, Druidry, Shamanic studies, New Age, etc., we welcome and support all alternative paths. At the Eye, we believe in the value of diversity in belief and practice.

At The Eye, we believe Myth and Ritual are transformative, not outdated, and that spirituality can be expressed both in action and contemplation.  We are dedicated to creating a sustainable business which, while serving our customers, also helps sustain not only community, staff and artisan partners, but the environment as well.

Our mission is to provide the books and sacred items for all alternative religious studies; Asatru, Buddhist, Christian Mystic, Druid, Hindu, Muslim, Pagan, Shinto, Taoism, Voudon, Wicca, etc. We honor all sources of wisdom and respect all Paths to Spirit; rooted, as we are, in Earth-Based Spirituality, with staff reflecting a variety of paths and traditions.

The Eye is a store of open doors, with deep roots in community. 

We believe that, through connection with the Sacred, every being has the ability to awaken their spirits and transform themselves, and, through that awakening, transform and heal the planet.